Regional nostalgia and emojis are popular with the readers of Buzzfeed, but are they a thing that the site’s readers would actually buy? The site recently purchased Scroll, a new company that Ben Kaufman, the founder of phone battery company Mophie and crowdsourced product design company Quirky, quietly began after the bankruptcy of Quirky. Kaufman’s new mission is to figure out how to get Buzzfeed readers to buy stuff. [More]
In its continuing quest to take over the content world, Comcast is once again splashing out with a big investment into journalism and listicle juggernaut BuzzFeed. [More]
Back in August, we mentioned that Comcast was working on something called “Watchable,” its attempt to cash in on the curated online video craze that all the marketing and advertising kids are talking about. We also hoped that “Watchable” was just a working title, because it’s not exactly an astounding endorsement of quality. Today, Comcast announced that it’s indeed launching Watchable, so-so brand name and all. [More]
Comcast’s continued plans to spend mountains of money and to take over the world continue apace: as rumored, NBCUniversal has dropped $200 million this week into journalism and cat gif juggernaut BuzzFeed.
Mickey D’s down under wants everyone to know that the parody McDonald’s letter making the rounds is indeed prankaliscious. Corporate Communications Manager Bronwyn Stubbs writes:
Note: This memo is a parodic spoof.