Once your customers are used to receiving discounts, it’s really hard to wean them off. Just ask JCPenney, a company that conducted a spectacular nationwide failed experiment in misunderstanding one’s own customer base. This week, Men’s Wearhouse shared the news that their attempt to change the habits of Jos. A. Bank shoppers isn’t going so well: sales are way down. [More]
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Jos. A. Bank Wants To Change Image, Ditch Reputation Of Cheap Suits By The Bushel
By 9.22.15
When Saturday Night Live shows a family using your menswear company’s products to sop up orange juice spills and pet urine because they’re cheaper than paper towels, and people actually find this funny, that’s a sign that maybe it’s time to reconsider your promotions strategy. Jos. A. Bank is trying a new strategy, which involves promotions with suits in more reasonable quantities than in the past. [More]
