They say there’s no new ideas in advertising, but after seeing the latest ripoff routine, where Sony Bravia totally jacked an independent artist team’s work for their new ad, we disagree. They do have one idea. It’s that it’s totally okay to blatantly steal other’s work, repackage it, and get away with it. But we’ve got to wonder, what are these firms thinking? If consumers discover the cut and paste job, isn’t that a pretty negative backwash on the client they’re supposed to be promoting? Or do they figure, hey, it’s just a few thousand internet geeks and artists, they don’t have any money anyways, who cares, let’s snort some more coke off the copying machine glass?
but does it matter?
By October 6, 2007