burrito madness

Kerry Lannert

Why Doesn’t Chipotle Franchise? It Has Enough Money, Promises Organic Meat

Franchising is the business model behind the massive homogenization of the American foodscape. A local entrepreneur licenses a larger brand, often buying supplies and other necessities for running a restaurant as well. This has worked very well for many fast food and quick-serve chains, so why isn’t popular burrito eatery Chipotle interested in opening franchises? [More]