burrito bowl blues

(Morton Fox)

Analysts Say Chipotle’s Customers Are Suffering From “Menu Fatigue”

If you’ve ever been to Chipotle before, you know exactly what you can expect: burritos/burrito bowls, tacos, fajitas, and salads that can be made from a combination of toppings and fillings. Those ingredients have remained basically unchanged over the years (besides the addition of tofu sofritas in 2014). But while that familiarity might be comforting, Chipotle’s lack of new offerings is causing “menu fatigue” in some customers that could make it harder for the chain to come back after its recent food safety issues. [More]

(Martin Rottler)

Chipotle’s Woes Reportedly Leading To Layoffs At Suppliers

Chipotle’s recent foodborne illness issues — a six-state e.coli contamination that sickened more than 50 people and a norvirus outbreak that left more than 150 customers ill in Boston — haven’t just caused problems for the fast casual restaurant in terms of slumping sales and dropping stock prices, it’s also reportedly trickled down the chain to the company’s suppliers in the form of layoffs.  [More]