Does a fast food chain by any other name smell as… burger-like? Even though Carl’s Jr. and Hardee’s now share (almost) the same menu, the same graphic design elements in their branding, and the same parent company, they still retain their original names and there is virtually no geographic overlap of the two brands. While the only significant difference between Carl’s Jr. and Hardee’s might be their names, for more than 30 years the two companies were worlds apart. [More]
