Today is the day some people celebrate the legacy of St. Patrick by wearing green, wearing shamrock antennae, and — if you’re a drunken, mannerless troglodyte — randomly walk around pinching people who didn’t wear green. [More]
It’s fine if a company wants to mock the people who refuse to buy its products in an ad, including an ad aired during the Super Bowl. That was the point of a Budweiser commercial mocking the entire culture of beer snobbery…while Budweiser’s parent company, Anheuser-Busch InBev, owns brands that either are or imitate craft beer brands and trends, brewing some of them in the same facilities that make Budweiser. [More]
By its own admission, nearly half of American beer-drinkers between the ages of 21 and 27 not only don’t drink Budweiser, but have never even tried the self-crowned King of Beers. That’s why we will all have to endure months of young and edgy ads attempting to target this demographic (before the company goes inevitably back to its default flags/horses/baseball marketing). [More]
Even though a lot of overpriced beer that football fans buy ends up on the stadium floor (or on other fans), you should get what you pay for, right? One news report out of Seattle claims that the beer at CenturyLink Field — home to the Seahawks — is serving beer that doesn’t live up to the advertised alcohol content. However, the beer makers deny they are watering down their product, and there are several unanswered questions about the accuracy of this study. [More]
Did you see recent projects from Coke, Pepsi, and Starbucks that let users beam beverages at each other through various social media outlets and say, “that seems cool, but I would rather send my friends alcoholic beverages”? Great news for you…well, if you live in Denver or Chicago, and your friends like Budweiser. [More]
Learning anything is much more fun when it comes with illustrations and animation, though when the lesson is about beer, you’re likely going to pay attention all on your own. Don’t know the difference between how a microbrew is made versus how the big companies like Anheuser-Busch do it? Me either, really, but these GIFs can explain. [via St. Louis Public Radio]
Shocking news: people in different countries enjoy different things! Still, it’s strange to see familiar middling brands that no one really cares for where you live that are inexplicably high-end elsewhere. Not just because they’re more scarce or exotic, but sometimes just because the brands are completely different once they’re exported. [More]
While the sugary, caffeinated soda I’m guzzling to get through this Friday morning has all manner of ingredients listed on the can, the beer in my fridge might just reads “beer,” and not because I’ve watched Repo Man too many times. Fact is, beer makers in the U.S. only need to tell you if there’s an allergen contained in the brew. But under pressure from a petition calling for more transparency on what’s in the beer we drink, the folks at Anheuser-Busch and MillerCoors have offered up some insights that — so far — don’t reveal anything shocking. [More]
Maybe you thought your dream had come true, that finally someone realized how important your annual spring barbecue is to everyone involved and sent a beer blimp to mark the occasion. Sorry, folks. It’s just that a Budweiser blimp broke free of its tethers and is on the lam, cruising the Canadian skies like the rebel it never knew it could be. [More]
Walk into a lot of bars in this country and there’s a decent chance you’ll see the taps that once belonged to big brands increasingly being taken over by smaller operations (even if some of those “craft” brands also happen to be owned by one of the mega-brewers). This shift, along with a general decrease in beer sales, have cut some brands’ orders by more than half in just the last few years. [More]
Although beer giant AB InBev might have won one battle against its Czech brewery foe Budejovicky Budvar, it’s a whole different story in Italy. An Italian court has banned AB InBev from selling Budweiser beer under that name in the country, granting its favor instead on Budvar’s claim on the name. [More]
Getting something extra in your case of beer sounds pretty appealing…but maybe not when that extra something is a dead snake. It’s not clear how a small snake ended up inside an 18-pack of Bud Light, but the customer who bought it decided not to take any chances. He won’t drink it, mostly because of the dead-snake stench. [More]
Back in my day we called large buildings full of students researching beer a house party, but Anheuser-Busch InBev is making things official with a new data analytics center devoted to all things beer at the University of Illinois at Urbana-Champaign. There, students working the Bud Lab will be able to focus on beery projects using data analytics, data research and innovation. [More]
A beer can is a beer can is a beer can — it’s cylindrical and contains beer, and you hold it in your hand in order to drink the liquid inside. We haven’t done much thinking on the matter, but over at Anheuser-Busch a lot of brains have been bent on well, bending the traditional can into a new shape. Why? Because it looks like a bow tie, see, and Budweiser’s logo is also a bow tie. So, yeah.
After a couple of consumers brewed up a bit of controversy with claims that Anheuser-Busch InBev has been watering down Budweiser, a former employee of the company says he’s being punished by the beermakers for taking part in whistle-blowing. AB InBev is now suing the former operations manager, who wants the judge to dismiss the lawsuit.
In an ad run in 10 major U.S. newspapers yesterday AB InBev pokes fun at the lawsuit with a can of “drinking water” and the headline, “They must have tested one of these.” [More]