As it was foretold, so it has come to pass: after filing a trademark application for the term “brunchfast” earlier this summer, Jack in the Box is now testing a new menu with that name in Southern California. [More]
brunchfast
Jack In The Box Wants To Make ‘Brunchfast’ Happen
By 6.7.16
What is “brunchfast”? The marketers over at Jack in the Box, the company that recently trademarked the term, could probably tell us, but they aren’t talking. Is it serving typical brunch foods incredibly early in the day? Is it a second breakfast eaten later in the day, but not on the weekend so it would be weird to call it brunch? A fast-food company is trying to invent a new meal, but won’t explain what it is until its marketing campaign launches. [More]
