bricks and clicks

Jenna M

PetSmart Creates Adorable Holiday To Promote In-Store Pickup

Retailers love the idea of customers picking their online orders up in a local store, but shoppers are starting to find it inconvenient. One store has an idea to promote the practice: PetSmart is offering a special discount on online orders that are picked up in a store tomorrow, a day when it’s too late to ship gifts purchased online. The name, “National Fetch it Day,” is unlikely to catch on with other retailers, though. [More]