Bratz, a line of noseless fashion dolls whose owner has spent the last decade in litigation with Barbie-maker Mattel, have returned to store shelves. Is this a good thing? Maybe. The company is certainly making a big deal out of its relaunch, with ad campaigns, a “brand anthem,” and a big event in Times Square. [More]
bratz
This Bratz Price Tag Is Surprisingly Honest
By 12.15.08
This price tag for a Bratz doll found at a Toys R Us in Massachusetts seems a little too honest. Don’t you think?
Barbie Vs Bratz: Barbie Wins! Court Stops Production Of Bratz Merchandise
By 12.13.08
This may well be the last holiday season for Bratz dolls, as a federal judge ordered their manufacturer to cease production and stop selling the popular dolls.
Take that Bratz: Barbie is Back?
By 1.29.07
Gross sales of its Barbie line rose 3 percent domestically and worldwide during the quarter.
Parents Think Bratz Baby Doll Says “Fuck You”
By 12.29.06
Is there no end to the foul things parents hear their children’s toys say? Already this season Ariel the Mermaid has been accused of calling people “sluts.” Now the Bratz baby is saying fuck you to people. Could it be that the doll is singing “So Cute?” That’s what the lyrics posted on the Bratz website say, but that didn’t stop parents from alerting the media. In the news reports they actually beeped out “So Cute” when they played the song, as if that was going to help parents make an informed decision about whether or not “so cute” sounds too much like “fuck you” for their tastes.
