"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow.

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Consumers Hate Facebook As Much As Airlines, Cable Companies

Consumers Hate Facebook As Much As Airlines, Cable Companies

Has Facebook’s ongoing foolishness with privacy settings, fine print, and advertising taken its toll on the brand? According to The American Customer Satisfaction Index’s E-Business Report, Facebook scored 64 points out of 100, which puts it in the bottom 5% of private companies, “in the same range as airlines and cable companies.” The one bit of good news for Facebook is that MySpace scored 63 points.

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Which Products Do You Always Go Generic For?

Which Products Do You Always Go Generic For?

Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only buy in their most generic forms.

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Consumers Have More Trust In Companies That Tweet

Consumers Have More Trust In Companies That Tweet

A new survey shows that 75% of consumers think companies that tweet or post Facebook updates are more deserving of their trust than companies that don’t. The CEO of Fleishman-Hillard, which conducted the survey with Harris Interactive, says he thinks it shows that companies need to respond to crises much more openly and quickly than in years past: “Not in a 24-hours news cycle, but in minute-to-minute monitoring.”

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Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats.

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Which Food Brands Are You Most Loyal To?

Which Food Brands Are You Most Loyal To?

I don’t know about you, but when I go to a diner and the ketchup on the table isn’t my brand — it rhymes with “Heinz” — or if it’s something calling itself “catsup,” I know I won’t be ordering anything that requires that particular condiment. The same goes true for mayonnaise: Nothing with the word “miracle” in the title is getting anywhere near my taste buds.

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These Are The Top 10 Brands In The Whole Wide World

These Are The Top 10 Brands In The Whole Wide World

For five years, the people at BrandZ (you know they’re in branding because of the “Z”) have been evaluating customer opinion and awareness of various global brands, and then putting a dollar value on that evaluation for their annual Top 100 Most Valuable Global Brands report. Here are the top 10 brands on the BrandZ list.

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There Aren't Any Jobs Because These Five People Work Everywhere

There Aren't Any Jobs Because These Five People Work Everywhere

There’s a funny post at the blog Fair Trade Photographer about cheap stock photography, particularly how companies who try to cut corners end up using the same image over and over. Barton has a serious message for companies, too: if you want us to trust you, maybe you shouldn’t put a generic stock photo of generic office people on your generic website.

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Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

Amazon Most Trusted Brand Of 2009; Toyota Was Seventh Most Trusted

All the money that Amazon has sunk into infrastructure and rapid fulfillment has paid off–the online retail giant was the most trusted brand of 2009, according to a brand study released by Millward Brown. The market research company spent 2009 asking consumers questions like, “How trustworthy is this brand?” and, “Would you recommend this brand?”

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Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Consumers Are Shockingly Uninterested In Buying A Toyota Right Now

Kelley Blue Book says that they’ve commissioned a new survey showing that consumers who were considering a Toyota before the recall party started are now much less interested — and the effect seems to be growing. As each week passes and Toyota recalls more cars, people are thinking about buying… Fords?

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The Future Of Shopping, Thanks To Weird Branding Advice

The Future Of Shopping, Thanks To Weird Branding Advice

Okay, we’re not 100% sure “Pottery Barn” is going to become “Barn” or “The Container Store” will become “Store,” but we’re halfway there. Keep up the good work, brand advisors!

https://consumerist.com/2009/07/16/kfcs-screwed-up-grilled-chicken-promo/

KFC’s screwed-up grilled chicken promo doesn’t seem to have hurt the company after all; Yum CEO David Novak told investors and reporters this morning that it’s “the best product launch in our history” and has “changed the brand so much for the good.” People out there apparently really love the idea of KFC grilled chicken. [AdAge] (Thanks to R!)

https://consumerist.com/2009/04/02/forget-all-that-spin-about/

Forget all that spin about listening to customer complaints: it looks like the real reason Tropicana killed off its rebranding push after only two months is because sales dropped by 20% during that period, while some big competitors posted double-digit gains. We have a feeling Tropicana is going to end up in a lot of business and marketing textbooks in the future. [AdAge] (Thanks to Ross!)

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Oklahoma Legislature Has Cocaine (The Drink) Party, Stays Up All Night Debating Ban, Grinding Teeth

Should an energy drink be allowed to brand itself with the name of an outlawed drug? A state lawmaker in Oklahoma says no, especially not when kids can buy it, and he’s trying to get the drink pulled off of shelves in the state.

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Kellogg's Brand Reputation Takes A Hit After Dumping Phelps?

Supposedly, Kellogg’s “brand reputation” is in the gutter after canning Phelps over the pot photo, slipping from #9 to #83 in a list of 5,600 companies. We’d believe it more if this “reputation index” chart from Vanno, a brand index company, didn’t look like someone was given PowerPoint and 3 minutes and told to produce some convincing evidence for a press release.

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

"King Of Cars" Closes Hummer Dealership, Will Start Selling Smart Cars

The Wall Street Journal’s “Deal Journal” blog says that the owner of the car dealership that serves as the backdrop to A&E’s “King of Cars” will close his Hummer dealership and begin selling “Smart Cars.”

https://consumerist.com/2008/08/20/nbc-and-general-mills-are/

NBC and General Mills are planning on launching a “Biggest Loser” line of food this fall. The idea of someone sitting at home watching that show while munching a “Biggest Loser” energy bar is deeply depressing. [Entertainment Marketing Letter]

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?

Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net — a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo. It seems that Dell has its work cut out for it–some of the top tags people are using for that brand include: