We’ve all had that moment where a character on TV or in a movie picks up a generically branded beer, or pulls out a package of cigarettes emblazoned with a logo that looks nothing like anything offered in the real world. [More]
Cosmetics biggie L’Oreal just got a bit bigger, adding some 300 skincare and makeup products with its $1.2 billion acquisition of infomercial fave IT Cosmetics.
Visiting an American Girl Doll store is an amazing bit of “experiential retail,” which is a thing that people actually say. The stores offer a historical fiction and a highly customizable world designed around school-age girls. The company’s flagship store in Manhattan is at the end of its lease, and is moving to a space in Rockefeller Center that will be even more easily found by tourists. It will include a “media studio,” massive party rooms, and other features for an immersive brand-centric experience. [More]
Anheuser-Busch InBev’s pending $107 billion merger with SABMiller will now include fewer brands: the beer behemoth announced today that it will sell several of its betrothed’s eastern European assets in order to appease federal regulators and speed up approval for the mega-merger. [More]
Starting later this year, Scion will join a long list of vehicle brands — think Mercury, Pontiac, Oldsmobile, Saturn — in the dustbin of history, as Toyota plans to end production of the brand after 13 years. [More]
The long list of hotels operating under the Hilton brand will be growing by one this year: joining the likes of Hilton Garden Inn, Hampton Inn, Homewood Suites, and Home2 Suites is new, budget- and millennial-focused Tru. [More]
Back in May, Amazon announced it was toying with the idea of creating its own house brand for everyday items like cereal and diapers. Not content to just stay in your cabinets, the e-commerce giant is apparently on the verge of infiltrating our closets with its own private-label fashion line. [More]
With a $104.2 billion merger agreed to in principle, beer giants Anheuser-Busch InBev and SABMiller could be walking down the aisle soon, creating a company that provides nearly 70% of the beer sold in the U.S. While such a mega-merger might be beneficial to the companies as far as increasing market share and cutting costs, the deal could have some very real consequences for consumers – and other beer producers. [More]
After Facebook announced in March that it’d be launching a pilot program with a few brands that would let customers and companies communicate privately, the social media network said Wednesday that it’s expanding the rollout of Messenger for businesses.
In a series of recent ads exploring the creation and evolution of Dodge and its famous Challenger and Charger models, the car maker harkens all the way back to its origins as the Dodge Brothers Company to evoke a sense of spirit and competitiveness. While these commercials are successful in eliciting the desired emotional response, the company isn’t quite telling the truth about John and Horace Dodge and their role in creating these popular muscle cars. [More]
Every year, 24/7 Wall Street looks around the American business landscape and makes a list of ten brands that they think are doomed. The list includes corporations, retail chains, and product lines, and is quite diverse. However, it’s not very accurate. [More]
Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded restaurant, only to find out it’s a generic frozen dinner from the supermarket. What if these people aren’t necessarily pretending to like the food? A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. [More]
Recently the Internet Corporation for Assigned Names and Numbers (ICANN), who are the guys who decide all sorts of things about how website addresses work, approved the creation of a new .xxx domain. It’s intended for the adult entertainment industry, but brands have only until October 28th to act before fleshpot slingers start using addresses like mcdonalds.xxx and johndeere.xxx to steal traffic.
Apple fanboys are sometimes referred to as “zealots” or “fanatics” in terms of their devotion to their beloved brand and the intensity with which they defend it and proselytize its virtues. Especially in online comments sections. And it turns out that perhaps those descriptions are not too far off. A recently screened BBC doc Secrets of the Superbrands (unfortunately not available for online streaming in the States) analyzed an MRI of an Apple devotee and found that the brand stimulated the same areas of the brain as religious imagery does to people of faith.
This is a picture of some cool guy who got a Louis Vuitton tattoo sleeve (that’s what it’s called when you have tattoos all up and down your arm and ending at your wrist, like a sleeve might). Apparently he decided he never wants to be the number one term life insurance salesman. It’s a sick day when people give their bodies up for free advertising for shallow brands, hoping they’ll be able to embed some of the brand’s cachet into their flesh. Why doesn’t anyone ever tattoo pages from Watership Down on their body, huh?