Urban Outfitters Unveils Snazzy New Logo

Urban Outfitters Unveils Snazzy New Logo

Perhaps jealous of all the publicity The Gap received when it unveiled its dopey, short-lived new logo, Urban Outfitters unveiled this beauty of its own. [More]

Gap Already Admitting That New Logo Sorta Sucks

Gap Already Admitting That New Logo Sorta Sucks

Earlier today, we wrote about the harsh criticism already being heaped upon the new — but not exactly improved — Gap logo. And apparently the negative feedback already has the retail chain on the lookout for something newer and improveder. [More]

New Gap Logo: Next Tropicana-Style Redesign Flop?

New Gap Logo: Next Tropicana-Style Redesign Flop?

The marketing geniuses at The Gap seem to have fiddled around with Photoshop for a few minutes and designed a new company logo that’s as bland and uninteresting as jeans and a black t-shirt. It’s not ugly, but it’s not memorable or creative, either. What were they thinking? [More]

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

"Elite" Shoppers Ignore Logos, Focus On Subtle Signals

Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow. [More]

YMCA Is Now Just 'The Y'

YMCA Is Now Just 'The Y'

Just like the kid in high school who suddenly asked you to stop calling him “Earl” and start calling him “Big E,” the 166-year-old Young Men’s Christian Association no longer wants to be known as YMCA, but simply “The Y.” [More]

Which Products Do You Always Go Generic For?

Which Products Do You Always Go Generic For?

Last month, we asked readers to tell us which food brands had earned their undying loyalty. Now it’s time to go the other way and take a look at those products — not just food this time — that you only buy in their most generic forms. [More]

Brand Fail: Not Just Bagels

Brand Fail: Not Just Bagels

They may want to think about a new name. (Thanks to Andrew!) [More]

Arby's Is Expanding To Supermarket Shelves

Arby's Is Expanding To Supermarket Shelves

Although the Arby’s spokeswoman who talked to the website Nation’s Restaurant News wouldn’t give specifics, she confirmed that in the near future you might see “packaged Arby’s items” in your grocery store. Sadly, it looks like these will be food items and not giant foam hats. [More]

Now You Can Have Your NBA Logo… And Eat It Too

Now You Can Have Your NBA Logo… And Eat It Too

Despite the NBA postseason being in its 13th month, basketball fans are still hungry to see their favorite teams. And now they can feed that hunger, literally, as the NBA has licensed the use of team logos on everything from pizzas to toast. [More]

Walmart Wins: Top 10 Most Valuable Retail Brands

Walmart Wins: Top 10 Most Valuable Retail Brands

Interbrand Design Forum– part of a global brand consulting firm– has ranked the top retail brands and guess what? Walmart is most valuable. [More]

Comcast Rebranding Itself As "Xfinity"

Comcast Rebranding Itself As "Xfinity"

Comcast has decided to give up and rebrand its cable and internet offerings as “Xfinity,” which to us sounds like a company that would make porn. Sorry, but it does. [More]

China Introduces "Made In China" Campaign

China Introduces "Made In China" Campaign

China has caught on to the fact that it doesn’t enjoy a stellar reputation over here as a manufacturer of quality goods, especially after the tainted food and product stories of the past few years, so it’s doing what any good profit-minded business would do: running an image rehabilitation campaign. [More]

Men's Health Plagiarizes Their Own Cover (On Purpose)

Men's Health Plagiarizes Their Own Cover (On Purpose)

Men’s Health was recently busted for reusing an old cover almost word for word. Now Men’s Health Editor-in- Chief David Zinczenko is telling the NY Post that it wasn’t a mistake, it’s part of a secret awesome branding strategy. [More]

Behold: Laser-Etched Food

Behold: Laser-Etched Food

Look at this picture that Kellogg’s UK posted on its Twitter feed. That’s a bunch of Corn Flakes that have been laser-etched with the Kellogg’s logo. This is the best marriage of food and language since alphabet soup.

Flickr People Really Don't Like The New "From Yahoo!" Logo

Flickr People Really Don't Like The New "From Yahoo!" Logo

You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.

Top 25 Best Global Brands — Samsung, Microsoft Beat Apple

Top 25 Best Global Brands — Samsung, Microsoft Beat Apple


How Radio Shack's Rebranding Makes It Even More Uncool

How Radio Shack's Rebranding Makes It Even More Uncool

“Names, like fashion trends, often don’t age well,” notes Chadwick Matlin over at Slate’s The Big Money. In this week’s “Broadband” video segment, he looks at Radio Shack’s weird rebranding effort to get people to call it “The Shack,” even though it’s not changing its name, and even though “The Shack” isn’t any better. “Radio Shack has hedged its bets,” Matlin writes, “Splitting its identity in two and not choosing either. What’s worse, neither is especially impressive, or especially modern.”

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

Ad Campaign Out To Stop People From Using 'Gay' As Pejorative

A new ThinkB4YouSpeak school-focused ad campaign is out to stamp out the hurtful practice of referring to things as “gay” in a negative way.