Naming a generic version of Dr. Pepper requires a special dose of imagination of the supermarket brand specialist not required by other fizzy drinks. You can’t just get away with “Cola” or “Orange.” There are innumerable variations and several websites have cropped up to document and catalog them. Check out postmyportfolio.com/Generic_Dr_Pepper.htm and Dr Kenton’s Generic Dr Peppers Page to get a pretty comprehensive overview. I think my favorite version is “Dr. Radical.”
I know that when I hear the words “chicken poop,” the first thing I want to do is lather it on my lips. And there’s nothing better than “jizz” for painting my fingernails. Wait — why are you looking at me like that?
Over at Domain Name Wire they noticed that starting on December 17th, someone has been going around buying up all the various permutations of BankofAmericaExecNameHereSucks.com sites. So sorry folks, you won’t be able to start your new BrianMoynihanBlows.com, BrianMoynihanSucks.com, or BrianTMoynihanBlows.com blog. You were going to use it host your lookbook of clever Lawrence, KS fashions, right?
Earlier today, we wrote about the harsh criticism already being heaped upon the new — but not exactly improved — Gap logo. And apparently the negative feedback already has the retail chain on the lookout for something newer and improveder.
The marketing geniuses at The Gap seem to have fiddled around with Photoshop for a few minutes and designed a new company logo that’s as bland and uninteresting as jeans and a black t-shirt. It’s not ugly, but it’s not memorable or creative, either. What were they thinking? [More]
Listen hun, your Gucci bag and Burbury scarf aren’t fooling anyone. Sophisticated shoppers, the ones you’re pretending to be, they know better. According to a recent study, the elite among us skip past the logos and instead focus on subtle cues like distinctive designs and details to figure out who’s truly high brow.
Just like the kid in high school who suddenly asked you to stop calling him “Earl” and start calling him “Big E,” the 166-year-old Young Men’s Christian Association no longer wants to be known as YMCA, but simply “The Y.”
They may want to think about a new name. (Thanks to Andrew!)
Despite the NBA postseason being in its 13th month, basketball fans are still hungry to see their favorite teams. And now they can feed that hunger, literally, as the NBA has licensed the use of team logos on everything from pizzas to toast.
Interbrand Design Forum– part of a global brand consulting firm– has ranked the top retail brands and guess what? Walmart is most valuable.
Comcast has decided to give up and rebrand its cable and internet offerings as “Xfinity,” which to us sounds like a company that would make porn. Sorry, but it does.
Men’s Health was recently busted for reusing an old cover almost word for word. Now Men’s Health Editor-in- Chief David Zinczenko is telling the NY Post that it wasn’t a mistake, it’s part of a secret awesome branding strategy.
You may have noticed that Flickr recently updated their logo to include “From Yahoo!” If you’re at all familiar with Flickr, you can probably guess how well this is going over with the users.