David and his wife recently visited Best Buy to purchase a laptop for his wife. Theoretically, this isn’t a bad idea: she knew more or less what she wanted, and could walk out of the store with a computer in hand. This still isn’t so simple at Best Buy, though. There were no computers left that weren’t currently being optimized by the Geek Squad. That day’s task was creating boot disks for the computers, for an extra $100 or so. “It’s been a while since I made a boot disk,” David notes, “but as I recall it takes a blank dvd and about ten minutes.” Well, yes, there’s that. They eventually needed a manager’s help to accomplish what they visited the store to do: buy a computer.