body confidence

Target Hires Barbie To Shill For Swimsuits, Promote Body Confidence

Target Hires Barbie To Shill For Swimsuits, Promote Body Confidence

When you think of promoting healthy body acceptance, the first thing to come to mind probably isn’t putting Barbie in a bunch of swimsuits and parading her around in ads and other marketing materials. But now that the iconic doll comes in a variety of body types, that’s just what Target is doing to publicize its 2016 swim collection. [More]