In an attempt to better serve passengers and, you know, get things moving, airlines have been revamping their boarding processes in recent years, from Delta Air Lines employees pre-load carry-on bags to Southwest’s changes to family boarding. American will soon debut its proposed solution to this problem, by increasing the number of boarding groups to nine.
While airlines love to put out press releases for even the smallest improvements in service, they tend to be pretty quiet when they do something that might tick off customers. Thus, many people are just learning now that back in April, United Airlines ended its policy of allowing families with small children to board flights early.
Do you know what the airline industry really needs about now? More fees! Luckily, Southwest Airlines is happy to oblige. They’re now charging a $10 fee to customers who want to board the plane before everyone else.
There’s a bit of backlash going on against Southwest Airlines’ for changing their “family first” boarding policy. Previously, families traveling with children under 4 were allowed to board before the “a” group. Now they’ve been bumped back behind “a” but before “b” and “c.”
Southwest currently lets families board first, but they’re axing that policy in an effort to save time. Rather than board with the A group, families will now board after A but before B and C. If all members are in the A group, they will board with A.