It’s been a couple years since we last heard about the Starbucks v. Charbucks legal battle, pitting the Seattle coffee colossus against Black Bear Micro Roastery, a family-owned operation out of New Hampshire. At the time, a federal court had shot down Starbucks’ claim of trademark dilution, but that didn’t stop the company from appealing… only to lose in court again this week. [More]
black bear micro roastery
Since August of 1997, the folks at the Black Bear Mico Roastery in New Hampshire have been slinging pebbles at coffee colossus Starbucks over the smaller company’s “Charbucks” blend. And in spite of court rulings in favor of the little guy, Daddy Starbucks has continued to fight. But last week, a U.S. District Court in New York may have shut the door on the Seattle java slinger’s attempts to rid the world of Charbucks.