The big box craft store Hobby Lobby famously places full-page, Christian-themed ads every Easter in newspapers in the markets where it has stores. They also make this message the centerpiece of their Web site during the period right before and after Easter, with a religious messages where normally one would find information about sales on picture frames and sock yarn.
Sarah tells Consumerist that she noticed this when she visited the chain’s site to print out a coupon, and wrote to the company to tell them that she was offended. A Hobby Lobby representative answered that he was sorry that she was offended, but the company believes that it would conversely be “truly insensitive” not to share their religious message with all customers, Christian or not.