This week, ABInBev announced that it’s unleashing something terrifying sounding called a Bud Light Mixxtail, a malt liquor beverage that pretty much sounds like someone dropped a couple cinnamon red hots in a vat of Zima and called it a day. But hey, it’s sweet, and millennials like sweet stuff! According to the powers that be.
Have you ever cracked open a bottle of Tropicana orange juice and thought to yourself, “I would drink so much more of this juice if it smelled even more orange-y”? Probably not, but the folks at PepsiCo are seeking to patent technology that would arouse the customer’s sense of smell from the moment the container is opened. [More]
Banned party fuel Four Loko may now lack caffeine, but that doesn’t mean it’s left the public consciousness. Witness this Halloween costume: a can of Four Loko. A sexy can of Four Loko.
The internet has been abuzz this week with reports that Coca-Cola’s secret recipe had been inadvertently leaked in a 1979 newspaper story. But the beverage behemoth is attempting to kill that buzz by saying that the revealed recipe isn’t authentic.
Foods that are bad for you have long fudged their calorie and fat content by putting the information for an impossibly tiny serving size on the package, instead of the amount that real people actually eat. Sandar thinks that Kraft is trying to pull the same trick with a new Crystal Light line. The packets of drink mix are designed with a 16-ounce water bottle in mind, but one “serving” is half the bottle–and half the packet.
K says a Starbucks employee mishandled his drink order, handing him a time bomb in the form of a hot chocolate cup that exploded all over his car. He says Starbucks apologized with a couple of drink coupons but is balking at paying to clean his car.
Perhaps it’s the glass bottles. Or it could be the lack of high fructose corn syrup. Maybe it just tastes better. Whatever the reason, a growing number of folks on the north side of the Rio Grande are drinking Coca Cola bottled in Mexico.
Bottled tea has seen a substantial increase in recent years as more people turn to it as a purportedly healthier alternative to sodas and energy drinks, but a new study claims that if you’re really out to get the health benefits of tea-drinking, you’d be better off brewing it yourself.
Todd writes that after he paid for his sub at a local pizza/sandwich shop, the helpful counter person asked him, “Would you like a drink while you wait?” Assuming that she was offering him a beverage while he waited for his sub to be made, Todd accepted. Except the drink wasn’t complimentary.
I like to order my cold drinks (especially soda) without ice, because–shocking revelation–I don’t really like ice. I didn’t realize that all of these years, I’ve been running a massive scam on the eateries of America, weaseling extra beverages out of them with my innocent request. That’s what a barista at a Borders store accused JD of doing when he ordered an iced chai with no ice. She gave JD what he describes as “half a cup of lukewarm chai” (pictured). New Borders policy, or was she a vigilante anti-ice crusader?
A Brooklyn man is suing the makers of Yoo-hoo, the weird chocolate-flavored drink that’s been around for 90 years, over their claims that the drink is as healthy as it is delicious. Although actually, if the company would change its description to “as healthy as it is delicious,” they’d probably be able to avoid all lawsuits: “Look, we told you it wasn’t healthy.”
Emboldened by its success with coffee and lattes, McDonald’s is about to take on Starbucks, Dunkin Donuts and your local coffee shop, and grab a bigger chunk of the $153 billion beverage market. Coming next month: McDonald’s smoothies, which the company hopes will lure customers away from Jamba Juice and other smoothie chains.
Back in the late 19th century, Coca-Cola hooked customers with a narcotic hit drawn from its namesake coca leaf. These days, Coke is cocaine-free, and may or may not still have coca-leaf flavoring, depending on who you speak to. But a new drink from Bolivia, Coca Colla, isn’t shy about its ingredients, even sporting a bright green coca leaf on its label.
In the past month, sales of premium light beers fell 11%, reports Advertising Age. Instead of light Coors, Miller, or Bud brands, people have been buying cheaper brews like PBR, or saving up for fancier brands. But we’re not just spending our beer money differently–we’re also drinking less of the stuff. Well, not me. But someone’s cutting back.
Mainstreet.com has put together a slide show of the most caffeinated “drinks” available on the market today. The really potent ones aren’t really made for drinking — they’re actually just liquid that you add to a regular drink in order to make it more caffeine-rich. The most potent one allegedly comes in a syringe-looking thing — because emptying something that looks like a syringe into a drink isn’t going to raise any eyebrows at work…
The numbers are in for liquor sales in 2009, and last year had the smallest increase in sales since 2001, reports Bloomberg. What’s worse (if you own a high-end liquor company), sales shifted toward the products on the cheaper end of the spectrum, and people bought less at restaurants and other public places. But we’re not actually drinking less, it turns out–we’re just doing more entertaining at home.