It took an Executive Email Carpet Bomb to convince Best Buy to replace Bryan’s Panasonic LiFi LCD Projection TV after it ate through four lamps. Bryan had purchased Best Buy’s extended warranty, which contains a no lemon clause that promises a replacement after three failed repairs. Best Buy conveniently insisted that replacing the broken lamp did not count as a “qualified repair.” Bryan first escalated his complaint through normal channels; when he had no other choice, he launched the mighty EECB.