Was it really almost a year and a half ago that The Consumerist published our investigation of Best Buy’s sneaky pre-optimization of all computers in stock? It seems like it was only last week. Mainly because that’s when reader D. visited a Best Buy store in New England and failed to purchase a Toshiba laptop for the sticker price. The store sales staff would rather lose a sale than let a computer go at the actual sticker price to a customer who didn’t want the optimization. Forcing customers to pay for services that they might not even need must be a lucrative business.