Oh Philadelphia, we know you love the whole “we boo Santa” image, but we must say that intentionally vomiting on an 11-year-old girl is a bit much, even for you.
MasterCard has decided to expand into online retailing, so it’s opened a store that’s sort of Amazon lite. Well, Amazon several design iterations ago. Actually the site looks like one of those themed mini-stores eBay keeps promoting these days, but the merchandise is all new and tailored to your shopping patterns. And by “tailored,” I mean that the card issuer is using special customer behavior software to predict the things you’re most likely to buy, which it then shows to you.
Shaw’s has wised up to the trick of using a basket instead of a shopping cart to physically limit your grocery purchases, and they’ve come up with a creative workaround: convertible baskets that you can drag behind you on wheels when they become too heavy to carry.
Southwest Airlines said that they will be giving a refund to the family it considered too “threatening” to make their connection to Seattle. KPHO says Wendy Slaughter will receive a full refund for their six one-way tickets from Detroit to Seattle via Phoenix.
CNNMoney has an interesting interview with behavioral economist, Dan Ariely. In the interview, Dan talks about how price comparison (which we take for granted as a “good” habit for consumers to engaging in) may not be very helpful after all. Ha!
U.S. News & World Report hates our inability to redeem rebates. If we only tried harder, they say, we might be able to conquer our “tendency to procrastinate and inability to follow multistep directions.” Yes, that must be the problem.
Would you rather be A or B?
A consortium of retailers and consumer suppliers are working with Nielsen Co., famous for its nonsensical television ratings system, to launch a large-scale study of consumer behavior in stores. The program is called PRISM, which stands for “Pioneering Research for an In-Store Metric,” and it uses infrared sensors and manual counting, as well as genetic clones of our loved ones, to monitor not just what we buy but how we go about buying it. “About 70% of final purchase decision are made at the shelf,” says a Procter & Gamble rep. “The store has always been important – we just didn’t know enough about it.”
Adweek reports that in a recent Nielsen study of shoppers’ in-store behavior, even the study authors were surprised to discover how little some marketers seem to know about what works and what doesn’t. First, they determined how we shop for specific product categories:
Yo, lured out to the stores by the warmest January in more than a century, you blithely spent at a rapid clip that outpaced your income.