beauty changes

Ashley MacKinnon

Is Sephora Killing The Department Store Beauty Counter?

While mall staples and department stores continue to close their doors this year, one subset within the retail industry is enjoying higher sales and decent foot traffic: beauty products. But it’s not the traditional makeup counter inside your local department store that’s become a hot spot for customers, it’s the tech-heavy, try-before-you-buy beauty-specific stores like Sephora and Ulta.  [More]