For most consumer items, you want to attract customers who are as young as possible in order to win their brand loyalty for life. In the frozen dinner business, that’s become a problem, because people under age 40 or so simply aren’t interested in frozen meals, no matter how fresh and healthy the packages proclaim them to be. [More]
Look, when the Centers for Disease Control recalls your frozen pot pie because it’s contaminated with salmonella, don’t eat it. Sure, it sounds easy, but hundreds of consumers apparently fell ill in 2007 even after ConAgra yanked millions of contaminated Banquet pies from store shelves. So just who were these sickened frozen pot pie devotees?
Banquet Foods wasn’t satisfied with reducing the size of their mac & cheese meals by a third, from 12 ounces to 8 ounces. They also increased the price, notes our reader Richard, who confirmed the price hike at both his local Seattle supermarket and at Walmart (although Walmart’s prices were lower in both versions). Funny, we thought the whole argument for the shrink ray was that it protected consumers from paying more.
Does anyone remember Bunnicula? We think there’s a similar beast in the Banquet pot pie plant, only instead of sucking vegetables dry he’s draining the pies before they ship. That’s the only thing that can explain how the real pot pie this Consumerist reader cooked looks nothing like the bountiful pot pie harvest shown on the box. Oh wait: it could also be that Banquet is a cheap-assed company that can’t be bothered to sell decent frozen food.