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During last year’s Super Bowl, Best Buy tried to use not-at-all-a-flash-in-the-pan teen star Justin Bieber and slurring punchline Ozzy Osbourne in a failed attempt to announce its Buy Back upsell program that we’ve barely heard about since. For this Sunday’s big ad the retailer, inspired by the death of Steve Jobs and the fact that people seemed to like him, has turned to tech innovators to convince customers it’s not just a showroom for Amazon and Newegg. [More]
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