badvertising

Reebok Spent At Least $64 Million On Deceptive EasyTone Ads

Reebok Spent At Least $64 Million On Deceptive EasyTone Ads

Earlier today, we wrote about the $25 million settlement between the Federal Trade Commission and Reebok over the shoemaker’s misleading ads for its EasyTone line of shoes. And while that $25 million in refunds is a nice slab of cash, it’s chump change compared to what Reebok has spent marketing the shoes — and what it’s earned off their sales. [More]