The Wall Street Journal looks at how an unfortunately named marketing agency called the Intelligence Group tried to promote recent bomb “I Love You, Beth Cooper” with a viral video on YouTube. (Can we just once and for all ban anyone who works in advertising from accessing YouTube?) They paid the valedictorian of a Los Angeles high school $1,800 to “spontaneously” blurt out a secret crush during her speech, and they hired someone to film the speech in a faux-homemade style to post online.
