Often when a shopper is loyal to a brand, product, or company, it’s simply because they have a long history with it. That’s why retailers are trying to hook college-age students now — even before full-time jobs bring them a disposable income — in the hopes that they’ll become lifelong shoppers. [More]
back to school shopping
Earlier today, the calendar flipped from July to August, and kids everywhere groaned with the realization that they will soon have to be going back to school. But the even louder grousing you’re hearing this morning is from parents envisioning their bank accounts being drained by purchases of backpacks, clothes, pencils (do kids even use those anymore?), and those individual packs of tissues that will never be used but you buy anyway. What some of these parents don’t know is that a number of states have sales tax holidays in August — many of them starting today — to ease the burden of back-to-school spending. [More]
Last week, we mentioned that even though some schools have just recently finished for the school year, retailers are already beginning their back-to-school promotions. We wondered (and hoped) that this was just an anomaly and that we weren’t seeing evidence of Back-To-School Creep, but people who know a thing or two about the retail business say it’s a growing trend. [More]
It’s been a while since any of us here at Consumerist HQ have had to do any sort of back-to-school shopping, but we all remember the crowded stores and awkwardly running into schoolmates while our parents forced us to try on pants that didn’t fit (Okay… maybe that’s just me; stop judging). So it would seem like going online to buy new clothes and supplies would be ideal, but a new study says… maybe not.
While it may be too early for some to be doing your back-to-school shopping, it’s the perfect time to look ahead at upcoming sales tax holidays in various states that are targeted at those looking to stock up before it’s back to drooling on the desk during trigonometry.
New items on the back-to-school lists this year include cleaning spray, baby wipes, and cotton balls. It’s not for making a diorama or some kind of cheap puppet. Rather, with budgets slashed all over, schools have had to resort to asking the kids to pick up basic cleaning supplies for the school along with their usual TrapperKeepers and notebooks.