back from the dead

Ben Schumin

Man Who Resurrected Hydrox Can Now Bring Jordan Marsh, Bullock’s, May Company Brands Back To Life

Two years ago we profiled Ellia Kassoff, the mad genius who seems intent on bringing back every brand that you ever said “remember when…” about. He has already resurrected Hydrox, the original sandwich cookie, but he’s also been battling Macy’s for several years over a slew of trademarks for stores Macy’s acquired and shut down. Today, Kassoff says he’s reached a deal with the department store giant that will allow him to try to breathe new life into several long-dead retail brands. [More]

Burger King Resurrects Big Mac Clone, Complete With Third Bun

Burger King Resurrects Big Mac Clone, Complete With Third Bun

Think back all the way to 1997 and you might recall something called the Big King on the menu at Burger King. It had a lot of thee same fixings as the Big Mac, but it never caught the hearts and stomachs of consumers and was pulled from the menu before it went national, and it lacked the all-important middle bun. Now it’s back from the dead with a few new additions in an effort to put the heat on the Big Mac. [More]