Aside from the scrumptious gameday food, you could argue that for many people the best part about the Super Bowl is the commercials. But to get to those often funny, sometimes disappointing 30-second spots, you have to spend a majority of your time watching two teams you don’t really care about throw and kick a football down a long green field. To appease consumers who don’t care about the game but do care about the commercials, Dish Network is turning its commercial-skipping technology into game-skipping technology. [More]
Yes, after a brief blackout over the weekend, Dish Network and CBS reached a deal that will stop all the nasty back-and-forth talk between the two… at least until the next time. But as part of this arrangement, Dish subscribers who enjoy their ad-skipping AutoHop DVR service will find it significantly less useful. [More]
Back when Dish Network first released its AutoHop ad-skipping DVR feature, the service automatically recorded prime-time network broadcasts so that viewers could watch all their favorite NBC, CBS, ABC, and Fox shows at a later date without having to fast-forward through commercial breaks. But now that Dish has been sued by those same broadcasters, AutoHop is slightly less “auto.”
Ads make the TV world go round — so if no one’s watching them, can there still be network TV? CBS, Fox and NBC would say no, which is why they’re fighting Dish Network’s new ad-skipping software, called AutoHop. It allows viewers to completely black out ads on programs saved to their DVRs. Those three networks were scheduled to head to court today in New York City.
The major networks have already lined up to fight Dish Network over AutoHop, its DVR function that allows viewers to skip over commercials entirely, with ABC, NBC, CBS and Fox filing separate lawsuits against it. And now a local broadcaster is taking issue with the ad-skipper, and has refused to carry Dish’s signals.