In recent years, customers told Pepsi that they weren’t interested in drinking diet colas because of their concerns about the sweetener aspartame. Pepsi took the logical next step and changed out the sweetener in Diet Pepsi to a blend of sucralose and acesulfame potassium to prop up diet cola sales, and in response to the change, sales…. fell even faster. Now Pepsi has canceled a planned meeting with bottlers to discuss solutions to the crisis. [More]
Panera Bread’s stand against artificial ingredients is marching ahead apace, with an announcement from the company that it’s eliminated artificial flavors, preservatives, colors, and flavors from its entire line of soups. It’s all part of the chain’s plan to go additive-free by the end of this year. [More]
Teams of scientists all over the world are working to harness compounds from a South American plant to solve one of the greatest challenges of the modern world. No, they’re not working to cure cancer or invent a car that runs on maple syrup. Scientists all over the world are trying to create a sweetener that’s calorie-free and considered “natural,” but is also palatable. [More]
A new study on the effects of low daily doses of the artificial sweetener aspartame shows a statistically significant increase in leukemia, lymphoma and breast cancer in rats. Consumer advocates are calling for the FDA to take another look at the safety of aspartame in light of the study, but the FDA seems uninterested.