A case of marketing brilliance or unfair stereotyping? That’s the question we have after the Food and Drug Administration announced the first anti-smoking campaign aimed at teens. The ads don’t highlight the serious health risks of smoking, such as emphysema or lung cancer, instead they depict yellow teeth and wrinkles. [More]
Seeing apparently only translates to the younger set believing when anti-smoking messages appear on the front of cigarette packages, says one study, and don’t have much effect when they’re displayed on the back. Researchers studied a set of British teenagers using both text warnings on the front and back as well as anti-smoking photos [More]
In a move lauded by anti-smoking activists and destined to be fumed about by those who see it as an invasion of privacy, the San Francisco suburb of San Rafael has voted to ban smoking in any multi-family home. Doesn’t matter if you’re renting it or own it outright — the City Council voted unanimously to join nine other California municipalities who have outlawed smoking in such buildings.
Cigarette makers appear to be winning the legal battle against the federal government’s requirement that large graphic images of the consequences of smoking be displayed on all packages of cigarettes. The rule was supposed to take effect next year, but a U.S. District judge has put that plan on hold until the issue is resolved.