Best Buy offers customers a range of “experiences” through an array of mini-stores, including those from AT&T, Verizon, Oculus, Samsung, and Intel. Now, the company is revamping one of those concepts, swapping out dozens of Intel store-within-a-store showcases to feature products from Alienware instead. [More]
another store-within-a-store
Sears Trying New “Fashion-Forward” In-Store Concept
By 8.24.16
Sears may be closing stores faster than we can keep up, but the once-great retailer is apparently not ready to throw up its hands and give up. The department store chain has embarked on yet another tactic it hopes will finally be able to drum up some sales, righting the sinking ship. The plan this time? Showcase foreign apparel brands with a store-within-a-store concept.
