CBS 13 has the story of a 13-year old kid who saved up his money and bought a pre-paid Amp’d mobile phone from Circuit City. The phone was $100 with a $120 rebate.
amp’d
Amp'd Mobile Shuts Down Tomorrow, Port Your Number Today!
Amp’d Mobile will shutter its ailing service on July 24th at 12:01 am, meaning that today is the final day to port your number to another carrier. The mobile virtual network operator has worn a giant “Kick Me!” sign ever since it filed for bankruptcy after half of its 175,000 customers failed to pay their bills; securing its fate, Amp’d costs Verizon $370,000 per day and owes the telecommunications behemoth over $56 million. The goodbye text Amp’d sent its customers, and information on porting your number, after the jump.
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Amp'd Mobile Bankruptcy Costing Verizon $370,000 A Day
Verizon Wireless said that as of June 23, Amp’d Mobile had incurred $15.6 million in post-bankruptcy charges and is costing the carrier $370,000 a day, but still has not obtained debtor-in-possession financing that would assure the carrier that its bills will be paid. Verizon Wireless said it has received one payment of $2.5 million, which was supposed to placate the operator and allow Amp’d Mobile to have continued access to its network.
At the time of the bankruptcy filing, Amp’d had already run up $41 million in unpaid bills to Verizon, in addition to the aforementioned $15.6 million.The Pioneer Press reports that Amp’d has about $9,000 in cash. This means that you are likely richer than Amp’d mobile.
Amp'd Mobile Files For Bankruptcy After 1/2 Of Their Subscribers Don't Pay Their Bills
Collecting payments from these subscribers proved to be a challenge, however. “Approximately 90% of the debtor’s customers were on 18-month service contracts,” according to the filing. “The debtor began to find a host of credit and collections problems (that) contributed ultimately to a liquidity crisis.” By May, the number of nonpaying customers reached 80,000. That’s nearly half of Amp’d’s current customer base of 175,000 subscribers.
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Be Your Own Wireless Company
If just half of one percent of the group’s 5 million members sign up for NWF [National Wildlife Federation] Mobile, the program stands to generate more than $100,000 a year, says Greg Griffith, director of cause-related marketing at NWF. The organization’s other affinity programs and corporate outreach generate some $3.5 million a year today. Based on the response to NWF Mobile’s first ad, Griffith expects as many as 5% of NWF’s members to sign up&–more, in fact, than the number currently using the group’s affinity credit cards. “People will say, ‘I spend this much on a phone anyway, I might as well spend on the cause I care about,’ ” Griffith says.
Bad news for Virgin Mobile, good news for panda bears. —MEGHANN MARCO
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Cell Phones: The Ads Are Coming
- Cellular phone carriers like Verizon, Sprint and Cingular, now the new AT&T, are beginning to test and roll out advertising on mobile phone screens, and by next year, cellphone advertising is likely to be more common.