Amazon’s streaming video programming is just another way for the company to entice customers to sign up for Prime memberships, right? Who can resist free 2-day shipping and Alpha House? Yet the company’s new reality show, a fashion design competition called The Fashion Fund, is available to stream for free with ads as long as you have an Amazon account. Oh, and by the way, you can buy the finalists’ collections on Amazon. [More]
When you read that Amazon offers 17,000 “movies and TV programs” in its streaming library, and that Netflix has 60,000, what do you assume that figure means? Sure, a movie’s a movie, but what constitutes a TV program? Using Amazon’s math, a “program” is a single episode of a series, meaning that the entire run of “24” counts as 192 programs. Is this a reasonable way to count videos, or is it misleading? Fast Company’s stance is clear: they think that both companies are using this trick to inflate their total program count and make their services look more impressive than they are.