In an effort to get more magazines and newspapers onto the Kindle platform, Amazon has begun offering publishers up to 70% of the revenue their periodicals bring in. To get the cash, publishers would have to make their rags available on not just Amazon’s hardware Kindle, but on the Kindle app on phones and computers. The deal could make it easier for consumers to read, say, the latest imponderable Malcolm Gladwell essay, and keep their place when moving from computer to phone to iPad. It could also undermine efforts by Apple to position the iPad as the best platform evar for periodicals.
By November 10, 2010