HowItSucks.com is an interesting project that scrapes just the negative consumer electronic productive reviews from Amazon.com. Search by type or brand, and a red bar shows you how much it “sucks,” based on the negative feedback. Pass the mouse over the item and the popup lists the essential statement from three of the reviews. Could be an interesting tool for comparison shopping. Negative reviews are a good starting point if you’re trying to choose between similar products. You always need to be a critical reader, though. I bought an iPod sports band once and on the Apple site were all these people complaining about how it was too big and was falling off their arm. I then thought about how a number of Apple users are very picky and have twig-like bodies, whereas I have chunky biceps. I bought the sport-band and it fit perfectly.
By November 27, 2007