We began calling certain types of fuzzy pricing schemes “Target math” some years ago, since they turned up most often at Target stores. When this happens, unit pricing goes awry, and it costs more per unit to buy a larger quantity of the same thing. For example, when a two-pack of lotion costs almost a dollar more than two individual bottles. [More]
Finally, an American ad for feminine hygiene products implying that shed uterine linings are not a thin blue liquid. This print ad for Procter & Gamble’s Always brand acknowledges, if only in the form of a tiny red dot, what actually happens to the pads that they once marketed by showing women doing cartwheels in white pants. Or something.