alternative cigarretes

Adam Fagen

Philip Morris Wants Smokers To Heat Up Tobacco, Not Burn It

Tobacco giant Philip Morris is working on the future of smoking, and it’s not cigarettes or vaping. The company is investing heavily in a product with the baffling name IQOS, a device that lets users heat up and inhale mini stacks of tobacco, without actually setting them on fire. Will “reduced harm” products like this catch on with the public all over the world? [More]