Looks like that whole “you get what you pay for” thing doesn’t exactly apply to liquid dish soap. According to our siblings at Consumer Reports, there are plenty of dirt-cheap dish liquids that do the same job as the stuff with the fancy name and label.
Consumer Reports cut through the greasy claims of competing dishwasher detergents to find out which one is best suited for Ric Romero’s “dirty dish-duty.” The winner? Much like the Special Olympics, everyone won. Each detergent works fine if you scrub long enough. Efficiency comes with a price, and Dawn direct foam was the costliest and speediest of the twelve brands tested, followed closely by Ajax Lemon Dish Liquid.