aim for their cheeseheads


McDonald’s Pushing Hot Cheese On Susceptible Wisconsinites In Test Of Its New “Lovin’ Value Menu”

[Scene opens with a lone, shrouded figure alone on stage, head bowed under the spotlight, slowly clapping] We’ve got to hand it to you, McDonald’s. When you go after a particular test market, you really know how to go after it. To wit: The fast food chain is testing its Lovin’ Value Menu at 125 locations in southeastern Wisconsin. That menu features a new item — mozzarella sticks, in a direct pitch to the cheesy heart and soul of every Wisconsinite. [More]