adwatch

Is 5-Hour Energy Any Better At Keeping You Awake Than Coffee?

Is 5-Hour Energy Any Better At Keeping You Awake Than Coffee?

Do you know what 2:30 feels like? The makers of 5-Hour Energy may have made a commercial worthy of a Worst Ad In America nomination, but that hasn’t stopped the pick-me-up from being the top seller in the $800 million/year energy shot market. But our sensible siblings at Consumer Reports Health wanted to find out if the concoction was any better at keeping you awake than a cup of coffee. [More]

Is Prescription Pep Pill Nuvigil Worth The Side
Effects?

Is Prescription Pep Pill Nuvigil Worth The Side Effects?

If you listen to the radio enough, you’ve probably heard the ads for Nuvigil (aka armodafinil), a prescription stimulant being heavily marketed toward shift workers as a way to stay alert and awake on the job. But our curious siblings at Consumer Reports Health wanted to know if it really is the cure for “Shift Work Disorder.” [More]

VIDEO: New Kin Ad Creeps Consumer Reports Out

VIDEO: New Kin Ad Creeps Consumer Reports Out

Theresa over at Consumer Reports Ad Watch took a gander at the latest Kin ad and is kinda skeeved out. In the ad for Microsoft’s new social networking phone targeted at teens, protagonist “Rosa” goes out to confront in person “Matty Goldberb” who’s been hitting on her on Facebook, despite their never meeting before and not knowing each other besides some “mutual friends” (according to Facebook). [More]

Does Boniva Really Let You Play Twister With Sally Field's Skeleton?

“Tear yourself away from this vigorous game of Twister so we call tell about some of the more serious side effects associated with this class of drugs.” [Consumer Reports Health]