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Soon ads like this one that play before YouTube videos will allow viewers to easily buy the promoted product.

Soon You’ll Be Able To Easily Buy The Stuff Showcased In Ads Played Before YouTube Videos

Have you ever sat through an advertisement before being able to watch that super cool, totally in-the-moment viral video on YouTube, and thought “Man, I really need that [insert random item you probably don’t need]?” No? Okay, but in case that ever is you, Google wants to ensure it’s as easy as possible for you to make a purchase right then and there. [More]