Warner Bros. Paid Popular YouTubers To Post Positive Clips About Video Game

Warner Bros. Paid Popular YouTubers To Post Positive Clips About Video Game

Being a “social media influencer” must be a pretty sweet deal: People send you free stuff, and pay you money just in the hopes that you’ll say nice things about their products. Problem is, those companies can get into trouble if the influencers don’t properly reveal that they were paid for their commentary. [More]

Ford Dealership Swipes Video Game Art For Ad; Doesn’t Understand How DMCA Works

Ford Dealership Swipes Video Game Art For Ad; Doesn’t Understand How DMCA Works

We live in an age where a digital copy of just about any piece of artwork is obtainable for free with a couple of clicks and taps on your computer or phone. That doesn’t mean you can just use said artwork in an ad to tell people about some deal on a 2016 Ford Focus. [More]

Wells Fargo Must Remove Signs Built To “Photo Bomb” New Minnesota Vikings Stadium

Wells Fargo Must Remove Signs Built To “Photo Bomb” New Minnesota Vikings Stadium

Our brief regional nightmare is over, after a federal court ordered Wells Fargo to take down two rooftop signs erected to cash in on the impending media coverage of the new Minnesota Vikings stadium in Minneapolis. [More]

Mobile Ad Company Must Pay $950K To Settle Charges It Illegally Tracked Users’ Location

Mobile Ad Company Must Pay $950K To Settle Charges It Illegally Tracked Users’ Location

Location-based advertising allows companies to better target consumers with ads that make the most sense for them. However, tracking the location of someone without their permission is a big no-no. Just ask InMobi which must pay $950,000 and revamp its services to resolve federal regulators’ claims that it deceptively tracked locations of hundreds of millions of people, including children.  [More]

Alec Taback

Following Comcast Complaints, Ad Watchdog Says Verizon Should Revise Its “#1 In Internet Speed” Claims

Which broadband company has the blah blah blah fastest blah blah? Virtually all of them claim to be the best and speediest, using various surveys and statistics to justify their numbers, and subtly couching their boasts in language that best suits their goal. However, a private ad industry watchdog says that Comcast has a justifiable gripe about the way Verizon has advertised FiOS internet speeds. [More]

Snapchat Users Will Now See Ads Between Their Friends’ Stories

Snapchat Users Will Now See Ads Between Their Friends’ Stories

Whenever a new social media company comes around, ad-free and full of vim and vigor with a select group of devoted users, it’s only a matter of time before that clubhouse for the cool kids starts opening itself up to the masses… which in turn, leads to advertisers banging on the door. Snapchat is the latest social company to join its peers in opening up that door a little wider to advertisers. [More]

@jessicacediel

Adidas Misspells “Colombia” In Soccer Ads, Gets Sent Back To 3rd Grade Geography

Someone at Adidas must have been snoozing during the South American geography lesson in elementary school, because how else could you explain the company splashing “Columbia” all over ads featuring the Colombian soccer team? [More]

Patrick

Court Slams Brakes On San Francisco’s Mandatory Warnings On Soda Ads

Only a few weeks ago, a federal court refused to halt a new San Francisco ordinance requiring soda companies to place warnings on all their ads in the city, but today that same court decided to grant a temporary injunction preventing the rule from kicking in while the beverage industry appeals its case. [More]

Your Kids’ Lesson Plans Are Being Brought To You By Pfizer, WD-40, & Paul Blart: Mall Cop 2

Your Kids’ Lesson Plans Are Being Brought To You By Pfizer, WD-40, & Paul Blart: Mall Cop 2

It’s one thing for a huge drug company, manufacturer, trade group, or media conglomerate to use their considerable coffers to fund educational programs, but what about when the ultimate goal of those programs is to just advertise products, movies, and TV shows to kids and their parents under the guise of education? [More]

Poster Boy

PSA: You Need To Update Your Facebook Privacy Settings Again To Opt Out Of New Targeted Ads

Facebook announced in recent weeks that they’re expanding their advertising empire. With that change, came a stealthy new privacy setting for users — one that all of us are opted-in to by default.

[More]

David Menidrey

Americans Apparently Don’t Hate Mobile Ads As Badly As Rest Of The World

If you’re using ad-blocking technology on your smartphone, you’re not alone. Some 2.5 million Americans are employing mobile browsers and other tech on their devices to avoid unwanted ads, but that’s nothing compared to the vast number of consumers blocking ads in China, India, and Indonesia. [More]

Great Beyond

Google Maps Directions Could Soon Include Ads For Businesses Nearby

In the future when you’re looking up directions to get somewhere on Google Maps, you could see an ad for a business that happens to be nearby. You know, in case you didn’t realize you probably need to stop for a pizza snack on your way to dinner. [More]

@frankiegreek

This Is How You Fail At Sponsored Social Media Posts

We’ve written in the past about how it’s illegal not to disclose when you’re getting paid to post about a product on social media like. There was nothing under-the-radar about a recent sponsored Instagram photo reality TV person Scott Disick posted, however. [More]

Court Won’t Stop San Francisco’s Mandatory Warnings On Soda Ads

Xavier J. Peg

In 2015, San Francisco enacted a new city ordinance requiring warnings on ads for soda and other sugary drinks. With the new rules set to go into effect later this summer, a number of trade groups are suing the city to overturn the law. The plaintiffs had hoped to get an injunction preventing San Francisco from enforcing the warning label requirement, but today a federal court said the city can go ahead with the ordinance for now. [More]

StubHub Becomes First NBA Jersey Advertiser, Thanks To 76ers

StubHub Becomes First NBA Jersey Advertiser, Thanks To 76ers

The Philadelphia 76ers are arguably the perfect choice for a company looking to test the waters by being the first to advertise on an NBA jersey. The team has been awful for the last few seasons, so most fans’ opinion of the Sixers can’t sink any lower. And those fans who still have some reserve venom in the tank now have a new reason to scream at the team. [More]

Adam Fagen

Instagram’s New Ads Will Target Shoppers Who Look At Stuff Online But Don’t Buy It

One of the ways I save myself money when shopping online is pretty simple: I put a bunch of stuff in my online cart that I want, then immediately close the window and don’t return. Facebook is going after people like me with its rollout of dynamic ads on Instagram, which will be targeted at shoppers who browse online but don’t pull the trigger when it comes to actually buying items. [More]

Budweiser Temporarily Renaming Its Beer “America” Because Why Not?

Budweiser Temporarily Renaming Its Beer “America” Because Why Not?

There’s one surefire way to link your product to the land of the free and the brave — just slap the word “America” on it: Anheuser-Busch InBev is taking a patriotic tack as part of its summer advertising campaign, replacing the “Budweiser” name on its 12-oz beer cans and bottles with the word “America,” and swapping “King of Beers” for “E Pluribus Unum.”

[More]

Why Is An Old Billboard A Treasured Symbol But A New One Is An Eyesore?

nydlux

If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? [More]