advertising

Today In Badvertising: Pepsi Solves Social Strife With Soda; Nivea Says “White Is Purity”

Today In Badvertising: Pepsi Solves Social Strife With Soda; Nivea Says “White Is Purity”

Two major brands — Pepsi and Nivea — are under fire this week on social media for ads that some say are offensive and tone deaf. [More]

Treasury Secretary Mnuchin Pinky-Swears He Won’t Tell Anyone Else To Go See His Movies

Treasury Secretary Mnuchin Pinky-Swears He Won’t Tell Anyone Else To Go See His Movies

Treasury Secretary Steve Mnuchin raised eyebrows recently when — in the face of federal ethics rules — he suggested that parents should take their kids to see the LEGO Batman Movie, one of many films on which the former Goldman Sachs executive has a producer credit. Mnuchin has already tried to downplay the incident, but today he officially told a government ethics watchdog that he won’t do it again, for real. [More]

frankieleon

Verizon, AT&T Pull Ads From Google, YouTube After Ads Run Next To Offensive Videos

Days after Google began apologizing to advertisers that stopped running YouTube ads after learning their brands were being featured alongside offensive and hateful videos, Verizon and AT&T say they are also pulling the plug on ads with the tech giant. [More]

Google

Google Apologizes To McDonald’s, BBC, For Running Their Ads Alongside Offensive YouTube Clips

Google is apologizing to some very big companies that stopped running YouTube ads after learning that their brands were being featured alongside offensive and hateful videos. [More]

Daniel Oines

Lawsuit Claims Ford Trucks With Alleged Door Latch Defect Are Not “Ford Tough”

For the better part of three years Ford has endured federal investigations and rather large recalls related to its ongoing saga of doors that just won’t stay shut. While those issues centered on the carmaker’s smaller models, a recently filed lawsuit claims the company’s trucks also contain a door latch defect that contradicts the company’s “Ford Tough” mantra. [More]

MarkyBoy Toy

YouTube Does Everyone A Favor, Kills Off 30-Second Unskippable Pre-Roll Ads

You know the moment: You’ve just spent the last few minutes telling your friends how great — nay! — how utterly life-changing this video you watched last night and how they just have to watch it immediately. Your audience primed, you find it on YouTube, hit “Play”… and then everyone is forced to watch a 30-second ad that cannot be skipped. Buzz. Kill. [More]

Facebook

Independent Auditors Will Check Facebook Ad Displays Down To The Millisecond

You can’t blame companies that run advertisements on Facebook for being a bit suspicious after the social media platform has acknowledged problems with over-estimating how long users interact with videos and how much time users spend reading Instant Articles and interacting with brand pages. Now the company will submit to an outside audit of that advertising data. [More]

5-Hour Energy Ordered To Pay $4.3 Million For Deceptive Ads

5-Hour Energy Ordered To Pay $4.3 Million For Deceptive Ads

Four months after a Washington state court ruled that the maker of the popular 5-Hour Energy drink had misled consumers into believing that its product was superior to caffeine, the judge has ordered the company to pay a total of $4.3 million. [More]

inajeep

Cable & Phone Industries Tell Congress To Reverse New Internet Privacy Rule

Last fall, the FCC approved a new rule detailing internet service providers can and can’t gather and use your information. The affected industries cried “unfair!” and now, with a new business-friendly FCC Chairman and White House, they are calling on Congress to make this pesky privacy rule go away. [More]

Ryan Dearth

Marijuana Companies Trading Stoner Slang For Mainstream Branding

Have trouble asking for an ounce of Purple Kush or Atomic Haze without feeling like the kind of stoner who would brag to his baked buddies about scoring some dank bud? Don’t worry, corporate branding is coming to save the day with acceptably bland product names. [More]

Facebook Testing Ads In ‘Messenger’ App

Facebook Testing Ads In ‘Messenger’ App

The ads, they’re coming for you. Or at least they are if you use Facebook’s Messenger app to communicate with your friends. [More]

Jay Adan

Snickers Will Air The First Live Super Bowl Ad

Although the championship game is played out on the field, every year the Super Bowl provides another chance for intense competition in the form of advertising one-uppery. This showdown will be no different: after Hyundai announced it would film its Super Bowl ad during the game and air it directly after, Snickers says it will air the first live ad in the history of the NFL championship. [More]

PepsiCo

PepsiCo Will Advertise Fancy Water During The Super Bowl

Americans are now officially drinking more bottled water than carbonated sweetened beverages, or are expected to soon. What does that mean for the beverage industry? It means that PepsiCo is bringing its new premium water brand LIFEWTR and its infuriating name to the Super Bowl. [More]

C x 2

Hyundai Says It Will Produce Its Super Bowl Ad Live During The Game

Every year, the NFL’s championship game not only pits the two best teams in the league against each other, but it sends advertisers scrambling to come up with the newest, best, most-buzzed about commercials they can air during the big event. This year, Hyundai has decided not to film its ad ahead of time, and will instead wait to roll cameras while the game is happening. [More]

Ad Nauseum

Why Is Google Blocking This Ad-Blocker On Chrome?

Ad-blockers might have started out as kind of a weird niche thing for techies and privacy advocates, but they’re now commonplace. Every major browser app lets you run plug-ins or extensions that can banish unsightly, privacy-compromising ads from your sight, and these browsers generally stay out of the escalating war between ad-blocking users and ad-blocker-blocking sites. Yet, the makers of one ad-blocker say Google has thrown their app out of the Chrome store, and disabled the service’s function in Chrome for all users. So what gives? [More]

Amanda Hoffman

FTC Orders Company That Used Verizon ‘Supercookies’ To Disclose Terms, Provide Opt-Out

A couple of years ago, Verizon caught a lot of heat for a very sneaky practice: the company was inserting a unique, permanent piece of code into all the web traffic on your phone, without user consent, so that a third party could track your every digital move for advertising purposes. After a public outcry, Verizon finally stopped, and settled with the FTC… but that third-party remained a loose thread in the story. Until now. [More]

Facebook To Work With Fact-Checkers, Let Users Flag Fake News Stories As “Disputed”

Facebook To Work With Fact-Checkers, Let Users Flag Fake News Stories As “Disputed”

If you’re sick of seeing your friends from high school sharing outrageously untrue news items that are clearly hoaxes, or originally posted on websites with names like “HawtClikzNowAmerica!” or “biznoosclickstore.nz.bike,” you may soon have a new tool to help flag this sort of nonsense. [More]

Facebook

Facebook Discovers, Improves Another Ad Metrics Problem

Facebook makes money from monetizing your political arguments with your former roommate’s great-aunt, and advertisers want statistics that show what they’re getting for their ad dollars. That’s why it’s of note that Facebook recently told advertisers that it’s been overestimating how many people a given ad is going to reach. [More]