So, remember that whole thing about Facebook mistakenly telling advertisers for two years that users were watching videos much longer than they actually were? It turns out that wasn’t the only advertising metric the social media company got wrong. [More]
Google and Facebook are, hands down, the two most common ways for basically everyone to find information: either you’re searching for links on one, or browsing your news feed on the other. They’re also the two biggest advertising companies in the world, which gives them some leverage to feed or starve some content. And when it comes to totally bogus news, both are now going to take the “starve” approach. [More]
After coming under fire for allowing advertisers to use race-related information to exclude entire swaths of Facebook users from seeing an ad, the social media company has decided to tweak this feature to address concerns that it could be used to illegally discriminate against people based on their perceived ethnicity. [More]
First Facebook took over your web experience. Then it took over your phone. And now, more than a decade after the internet’s second-biggest advertising company (Google’s first) launched infamously in a Harvard dorm room, Facebook is all set to start delivering video ads on a whole new platform next week: your TV. [More]
Advertisers have always targeted their marketing to the demographic most likely to be interested in their product, but is there a difference between running an ad that you know will probably mostly be seen by people who fall into just one ethnic group and an ad that actively excludes people outside of that group? [More]
When you see a photo in an ad or on a website of a cosmetics product that’s been artfully smashed, smeared, or scattered on a surface, that’s a special kind of advertising art that requires special tools. What’s it like to smear lipstick around for a living, smash eyeshadows, and build towers of perfume bottles with a hot glue gun? [More]
More than two years ago, the attorneys general for Washington and Oregon each filed separate (but very similar) deceptive advertising claims against the makers of the popular 5-Hour Energy drinks, alleging that the ads misled consumers into believing that doctors recommend the product, and that the combination of ingredients provides some sort of benefit that is superior to just drinking coffee. In the last few days, judges in both those cases came to very different decisions. [More]
Maybe it’s the lack of Tom Brady. Maybe it’s the election season. Maybe everyone’s out apple-picking instead of at home watching football. Maybe it’s because you’ve already cratered in your office fantasy football league because you invested too heavily in the Carolina Panthers? (Why are you looking at me like that?) Whatever the cause, fewer people seem to be watching pro football in 2016. [More]
There are definitely some things people would like more of during an Uber ride — more control over music, more free cookies, etc. — but more advertising and content from brands trying to promote themselves? That might not appeal to everyone. [More]
Backlash is growing against a proposal by the National Park Service that would allow some corporate logos and signage within park boundaries, with the majority of folks who weighed in on the idea during a public commenting period saying they’re against it. [More]
As CBS prepares to put bona fide original content — like the upcoming online-only version of Big Brother and next year’s new Star Trek: Discovery series — on its $6/month All Access streaming service, the network realizes that hey, maybe people will pay a bit more to avoid having to watch all those flippin’ commercials. [More]
Hey, have you heard about video? You might have missed it, what with literally every social media platform all but begging you to post more and watch more at all times, but video is the new hotness. And to get individuals to post more video to their platform, Twitter’s willing to split the ad take.
If a city-owned facility is going to sell advertising space to bring in revenue, to what extent can the city restrict the content of those ads before crossing the line into government-ordered censorship? This week, a federal appeals court confirmed that when a city enacts a wholesale ban on certain types of ads, it’s gone too far. [More]
If you scroll through your Facebook newsfeed right now, you might see video ads that start to play, but silently, at least until/if you decide to turn the sound on. But according to a new report, Facebook confirms that it’s testing ads that will blast sound at full volume as soon as you encounter them. Because that’s a pleasant experience. [More]
It’s really hard to get complex ideas across during a 30-second television commercial. However, the National Adverting Division, which investigates ad claims for the industry’s self-regulation body, says that Sprint still isn’t really getting across the subtleties of its promotions for new customers switching from other carriers, and has referred the ads to the Federal Communications Commission. [More]
Facebook is, primarily, an advertising business. It doesn’t just want you to grudgingly put up with its ads, and it certainly doesn’t want you to block them. No, it wants you to love its ads, to embrace its ads, and to beg to be targeted to selectively.