Why Is An Old Billboard A Treasured Symbol But A New One Is An Eyesore?

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If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? [More]

NBA Jerseys Will Carry Sponsors’ Badges Starting Next Season

NBA Jerseys Will Carry Sponsors’ Badges Starting Next Season

Nearly four years after the NBA’s Board of Governors first gave its blessing to the notion of turning their players into dribbling and dunking billboards for advertisers, the league is finally moving forward with the idea. [More]

Companies Agree To Stop Promoting Beauty Products With Synthetic Ingredients As “All Natural”

Companies Agree To Stop Promoting Beauty Products With Synthetic Ingredients As “All Natural”

One would assume when buying a product marketed as “all-natural” or “100% natural” that said product wouldn’t contain synthetic ingredients like phenoxyethanol or polyethylene, right? Wrong. At least, that’s the cases for five companies facing action by federal regulators for allegedly making false claims about their products’ ingredients.

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Judge Tells Minnesota Vikings & Wells Fargo To Settle Stadium “Photo Bombing” Spat

Judge Tells Minnesota Vikings & Wells Fargo To Settle Stadium “Photo Bombing” Spat

It’s the first week of baseball season, and pro hockey and basketball teams are making their final pushes for the playoffs, so the last thing on many sports fans’ minds is football. Perhaps that’s why the judge in the “photo bombing” spat between the Minnesota Vikings and Wells Fargo is telling the two parties to stop wasting everyone’s time and just work something out. [More]

Ad Watchdog Intervenes In Dispute Between Campbell’s And Progresso Over Local NJ Ingredients

Ad Watchdog Intervenes In Dispute Between Campbell’s And Progresso Over Local NJ Ingredients

Does Progresso soup come from an agrarian paradise where all of the ingredients are locally harvested and lovingly stirred into small batches of fresh, tasty soup? Not really, no, except for the “tasty” part. Progresso, owned by General Mills, has a series of ads airing that feature this faux-farmer’s market back story, and their national canned soup competitor Campbell’s isn’t buying this back story. Campbell’s took their issue with the spot to the ad industry’s self-regulation mechanism to sort out their differences. [More]

Mike Mozart

Sure, Fine, Listerine Is A Lifestyle Brand Now

When you think of Listerine, or of any mouthwash, what comes to mind? Anything at all? That’s the challenge in marketing oral care products: people are bored with hearing about our gum health and being shamed for our bad breath, and how else can you market mouthwash? Listerine has found a way: by marketing their product as a lifestyle. [More]

Groupon Still Exists, Gets $250M Investment From Comcast

Groupon Still Exists, Gets $250M Investment From Comcast

Last fall, things didn’t look good for Groupon — the deal site that three of your friends wouldn’t shut up about in 2011. Its stock price had sunk to a new low as it fired more than 1,000 employees and closed operations in six countries and Puerto Rico. But the company got some good news today in the form of a $250 million investment/partnership with Comcast. [More]

Comcast Says FCC Privacy Rules Will Hurt Consumers By Not Allowing Them To See More Comcast Ads

knittinandnoodlin

The number-one complaint we get from Consumerist readers is “You guys just don’t have enough ads on your site! Where are all the pop-ups, roll-overs, pop-overs, auto-play videos, and page-crashing ad units that make surfing the web so dang enjoyable?” We hear you, we do; we just don’t have the staff to sell all those ads you want bogging down your browser and tracking you across pages and platforms. And even if we did, those pesky jerks at the FCC are trying to rob us — and consumers — of more options to be marketed to, and commodified by, our Internet service providers. [More]

(Beccq)

Makers Of Peeps, Lemonheads, Jelly Belly, Others Promise Not To Advertise To Kids

For years many companies have abided by self-regulation programs that outline how they can and should market their products to children. Today, six candy companies took a step to ensure they also responsibly advertise to often-impressionable — and sweet-toothed — kiddos by creating a new self-regulatory initiative.  [More]

Lord & Taylor Gets Slap On Wrist For Paying Instagram “Influencers” To Run Secret Ads

Lord & Taylor Gets Slap On Wrist For Paying Instagram “Influencers” To Run Secret Ads

If you’re getting paid to chat up a product or brand on social media, you need to disclose your relationship with what you’re shilling. That’s why retailer Lord & Taylor ended up in hot water with the Federal Trade Commission after paying high-profile Instagram accounts to secretly market their clothing without revealing that these were just ads. [More]

Great Harvest Bread Suing Panera Over Trademarked Slogan

Great Harvest Bread Suing Panera Over Trademarked Slogan

Back in 2014, Great Harvest Bread Company trademarked what it thought was a neat slogan: “Bread. The Way it Ought to Be.” So when fellow baked goods peddler Panera Bread introduced its slogan, “Food as it should be” in 2015, that hit a little too close to home for Great Harvest. [More]

After 10 Years, Dos Equis Will Replace “Most Interesting Man In The World”

After 10 Years, Dos Equis Will Replace “Most Interesting Man In The World”

One of the more famous faces in advertising is set to change, as Dos Equis beer plans to retire the current version of the “Most Interesting Man In The World” and replace him with someone who is presumably of equal interest, globally speaking. [More]

Tobacco Companies Criticized For Lax Age-Verification On E-Cigarette Websites

Tobacco Companies Criticized For Lax Age-Verification On E-Cigarette Websites

Putting an age-verification gate on an adults-only website is arguably as helpful in keeping curious kids away as putting a cardboard cutout of a burly bouncer outside of a nightclub. But if a tobacco company is going to have a strict age-block on its cigarette site, shouldn’t its e-cigarette website have the same restrictions? [More]

FanDuel CEO Admits: Maybe They Might Have Overdone It A Bit With The TV Ads

FanDuel CEO Admits: Maybe They Might Have Overdone It A Bit With The TV Ads

For several weeks during the recently concluded NFL season, either FanDuel or DraftKings were the top spenders on TV advertising, interrupting seemingly every show to tout how easy it is for the average Joe to win big at daily fantasy sports (assuming that the “average Joe” is in the elite tier of DFS players). That doesn’t include official sponsorship deals with teams, TV networks, and pro sports leagues (or that shoehorned-in DraftKings-sponsored subplot during the final season of The League). Looking back on it now, the CEO of FanDuel confesses that maybe they should tone it down a bit with the advertising going forward. [More]

European Wireless Carriers Want To Block Customers From Seeing Ads On Smartphones

European Wireless Carriers Want To Block Customers From Seeing Ads On Smartphones

A growing number of people are choosing to use ad-blocking technology to prevent ads from loading on their smartphones, resulting in billions of dollars of unearned ad revenue by publishers. But what if the choice to block ads wasn’t yours, but was a network-wide ban on ads from your wireless carrier? [More]

Well, At Least Advertisers Like The Nudity-Free Version Of Playboy Better

Well, At Least Advertisers Like The Nudity-Free Version Of Playboy Better

A few months ago, Playboy magazine announced that it would be acknowledging that the Internet is a thing and getting rid of full-frontal nude pictures, going for more PG-rated content, wider availability in stores, and some nice free publicity. Is it working? The magazine’s most important customers are pleased with the change: advertisers. [More]

Want Wired.com Without Ads? That’ll Be $3.99/Month

Want Wired.com Without Ads? That’ll Be $3.99/Month

With billions and billions of ad dollars going unearned by websites each year because of the increase use of ad-blocking technology, it’s no wonder that some publishers are fighting back. Last year, magazine giant Conde Nast started erecting virtual walls to prevent ad-block users from visiting some of its sites, and now the company is going to try to give these anti-ad readers the option of a monthly access model for Wired.com. [More]

Wendy’s Ditching “Now That’s Better” Motto For Something “Deliciously Different”

Wendy’s Ditching “Now That’s Better” Motto For Something “Deliciously Different”

While McDonald’s and Burger King have dominated the fast food slogan wars over the years with memorable phrases like “You deserve a break today,” and “Have it your way,” Wendy’s hasn’t really had a hit since the “Where’s the beef?” mania of the 1980s. But that hasn’t stopped the company from trying, as it ditches “Now that’s better” for the new “Deliciously different.”
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