We usually prefer to help you find out how to be a better consumer, get better service from companies and avoid the myriad traps that dot the shopping landscape. Sometimes, though, it’s not a bad idea to tell companies what they need to do to keep you coming back, which is what Chris Morran did in a guest column published today in AdAge. Our first tip: Stop being such a jerk.
Using codes of masculinity to sell products to guys is nothing new, but it’s usually about beer, “hard lemonade” or deodorant. It’s also usually funny, and pokes fun at male insecurities while celebrating them. A new Snickers commercial, however, seems to just be about beating the crap out of sissies.