Though he initially only chose them for being the cheapest, Zappos has won a customer for life out of reader Jay because they saved his butt, or rather, feet. He’s the best man in a wedding this Saturday and thanks to UPS routing his package to the wrong place, he wasn’t going to have the shoes he ordered in time for the big day. Then a call to Zappos got his problem solved in a way that far surpassed his expectations.
above and beyond
By May 19, 2011