Women’s clothing retailer Coldwater Creek didn’t have to do anything for Peri. She found a pair of pants that she liked in a retail store had the clerk order them in “tall” length for her. She couldn’t use the 40% off coupon she had brought for the special order, since it wasn’t considered an in-store purchase. Officially. She bought the pants anyway. Normally that would be the end of it, but then something really great happened. he sent a quick e-mail to the company, and received a response from corprorate…then a phone call from the manager of her local store, offering that 40% off retroactively. And a gift card.