Abercrombie & Fitch Having A Tough Time Luring Shoppers Despite Rebranding Efforts


Abercrombie & Fitch has been trying hard to shed its former image, one strengthened by “cool” executives who didn’t want to deal with any uncool customers, but it seems those turnaround efforts aren’t proving as fruitful as the retailer would like: profits for the company tumbled in the last quarter, and sales figures are far from promising. [More]

Abercrombie & Fitch Not Focused On Sexy Abs Now, Just Wants You To Be Your “Best Self”


We’ve come a long way from the days of glistening abs stretching across every Abercrombie & Fitch billboard and shopping bag, and “cool” executives who’d rather not deal with any uncool customers: as the company continues its campaign toward wholesomeness, the new focus is on making shoppers feel good about themselves. [More]


Abercrombie & Fitch’s Hollister Poised To Profit From Bankruptcy Of Fellow Teen Retailers

While teen retailers like Aéropostale and PacSun are going down in flames, their rivals are hunched on the sidelines, waiting to pick their bankrupted bones clean. There’s still money to be made catering to teenagers, after all, and analysts say Abercrombie & Fitch could be the one making it. [More]


Abercrombie & Fitch May Be Getting Worried Now That European Tourists Aren’t Shopping As Much

Even as Abercrombie & Fitch was struggling to bring American customers back into it stores, there was always one group the retailer good count on: European tourists who flock to the stores, waiting in long lines to purchase A&F-branded clothing. Abercrombie might not be able to count on that foreign bread and butter forever, however. [More]


Abercrombie & Fitch Sales Up Slightly Even If Customers Are Dissatisfied

Apparently, it doesn’t matter how dissatisfied your customers are as long as you have the coolest clothes. While Abercrombie & Fitch may have the lowest score out of all retailers on the most recent American Customer Satisfaction Index, the chain’s same-store sales were still up slightly over the same period last quarter. Maybe it pays to have your models put their clothes back on. [More]

Only One Retailer Comes Out Smelling Worse Than Walmart In Latest Customer Satisfaction Surveys

Only One Retailer Comes Out Smelling Worse Than Walmart In Latest Customer Satisfaction Surveys

The American Customer Satisfaction Index has released its annual look at the retail industry, and once again Walmart scored the lowest among department stores, supermarkets, and personal care retailers. But one specialty retailer did manage to eke out an even lower score than Walmart. [More]

Bill Lewis

24 Stories We Covered In 2015 That We Never Saw Coming

The following is a true story: One day, two Consumerist staffers were chatting about the work day. One said, “I can’t believe I’m writing about the legal ramifications of butt-dialing.” The other replied, “We should probably remember this conversation for a year-end story about things we didn’t expect to ever write in 2015.” A calendar alert was made, and our future selves were duly reminded. [More]


Urban Outfitters Will End On-Call Scheduling In New York

Following in the footsteps of retailers like Victoria’s Secret, Bath & Body Works, Abercrombie & Fitch and Gap, Urban Outfitters says it will stop using on-call scheduling — but only in New York. This change comes after pressure from New York Attorney General Eric Schneiderman’s office, which has been probing various companies’ use of the system. [More]

Abercrombie & Fitch Agrees To End On-Call Scheduling

Abercrombie & Fitch Agrees To End On-Call Scheduling

Following in the footsteps of fellow retailer Victoria’s Secret, Abercrombie & Fitch announced that it will no longer use the on-call method of scheduling, which required workers to be available for a shift at a moment’s notice. Or, on the other hand, find out they’d be staying home for an upcoming shift, not getting paid.


Supreme Court: Job Applicants Don’t Have To Explain That Their Garb Is Religious

Supreme Court: Job Applicants Don’t Have To Explain That Their Garb Is Religious

Back in February, the Supreme Court heard arguments in the case of a 17-year-old who applied to work for the children’s clothing store under the Abercrombie & Fitch brand. She was apparently beautiful enough to work there, but always wore a black scarf on her head. Did she wear it for religious reasons, which would mean that it couldn’t be a factor in hiring decisions? She didn’t say, so Abercrombie didn’t hire her. That case eventually reached the U.S. Supreme Court, which issued an opinion today. [More]


Failure To Be Undeniably Hot No Longer An Impediment To Getting A Job At Abercrombie & Fitch

In a further attempt to shed its image as a place where rippling six-packs and bronzed bodies go to commune with the hot powers that be, Abercrombie & Fitch is doing away with its policy on having only super hot sales associates in its stores, opening up its doors to anyone with a dream of selling khaki cargo shorts and pre-ripped jeans.



NY AG Probing Gap, Target & 11 Other Retailers For Possibly Illegal On-Call Scheduling Practices

Over the past several years, companies that employ hourly workers in New York have come under scrutiny for a variety of practices, including not providing reimbursement for uniforms to requiring some work be performed off the clock. Today, the state attorney general’s office began scrutinizing another practice by major retailers: the use of on-call scheduling. [More]


Abercrombie Sells Corporate Jet, Shelves Phil Collins CD For Good

For me, one of the most memorable things that the public learned from an age-discrimination lawsuit against a former pilot for Abercrombie & Fitch’s corporate jet was not that the attendants were male models required to wear flip-flops, boxer briefs, and A&F cologne. It was that CEO Michael Jeffries required that the jet play the song “Take Me Home” by Phil Collins whenever it was headed back to Ohio. Now the jet is for sale and the CD has been shelved for good. [More]

(Abercrombie & Fitch)

The Only Abs You’ll See From Abercrombie & Fitch Now Are On A Cologne Bottle

Gone are the days of college dorm rooms papered entirely in panels from Abercrombie & Fitch bags, with abs, golden, undulating abs as far as the eye could see. After announcing last year that the company would be phasing out the ubiquitous stomach muscles in its ads, now the only six-packs you’ll see are on a bottle of the brand’s cologne.


Abercrombie & Fitch Lawsuit That Isn’t Really About Hijabs Presented To Supreme Court

Abercrombie & Fitch Lawsuit That Isn’t Really About Hijabs Presented To Supreme Court

Five years ago, a teen applied for a job at a store selling clothes for a children’s clothing store that is part of the Abercrombie & Fitch brand. She wore a hijab, a headcovering that many female Muslims wear, and said that she would continue to wear it to work. This week, her case is before the U.S. Supreme Court, asking an odd question: does a job applicant need to specify that they’re wearing a religious garment or accessory for religious reasons? [More]

8 Things We Learned About The End Of Abercrombie & Fitch’s Jeffries Era

8 Things We Learned About The End Of Abercrombie & Fitch’s Jeffries Era

This week, Bloomberg Businessweek asks the question: can Abercrombie & Fitch be saved? Now that the retailer is losing sales, it has removed logos from its clothing, introduced the color black, and started selling some clothes above women’s size 10. (Mostly online, of course.) Is that enough to save the company, which for years was controlled by a CEO who saw himself, at age 70, as exactly like his 25-year-old ideal customers? [More]

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Abercrombie’s “We Only Like Cool Kids” CEO Stepping Down From Throne Made Of Cargo Pants

In life, like in high school, sometimes even the cool kids have to leave the inner circle [cue end of voiceover]: Abercrombie’s chief executive Mike “We Only Want Attractive Kids Wearing Our Clothes” Jeffries is stepping down from the company’s CEO spot. [More]

Supreme Court Will Hear Case Of Abercrombie Job Applicant Denied Because Of Hijab

Supreme Court Will Hear Case Of Abercrombie Job Applicant Denied Because Of Hijab

Back in 2008, a 17-year-old in Oklahoma applied for a job at a local Abercrombie Kids store. She made the cut, but learned that the store’s “look policy” wouldn’t allow her to wear a religious head covering. Just over a year ago, the Equal Employment Opportunity Commission won the right for employees to wear religious head coverings while they battle the cologne stench at Abercrombie, but the headscarf itself isn’t what this case is about. [More]