a sporting chance

Victoria’s Secret Focusing On Shilling Sports Bras In Effort To Keep Up With Rivals

Victoria’s Secret Focusing On Shilling Sports Bras In Effort To Keep Up With Rivals

Whereas it used to feel like you couldn’t turn around at Victoria’s Secret without facing a wall of pushup bras, the company is now focused on a different kind of pushup — the sort you do while exercising and wearing a sports bra. [More]

Mike Mozart

Analysts: Dick’s Could Take Over 80-180 Sports Authority Stores

How many sporting goods stores does this country really need? Two outdoors-oriented chains are reportedly considering a merger, and two companies in the sector have filed for bankruptcy protection in the last few months. Sports Chalet is shutting down, and Sports Authority stores are all closing or for sale: the buyers could be liquidators that would simply sell everything off and close down. According to a recent report by some investment analysts, though, market leader Dick’s may take over some of those stores. [More]