a new reward program

Nicholas Eckhart

JCPenney To Revamp Loyalty Program, Make It Easier To Earn Rewards

If you’re a frequent shopper at JCPenney, listen up: The retailer is poised to debut a new, revamped loyalty program making it easier for customers to earn free stuff more quickly and more often, as the retailer seeks to pad its bottomline amid store closures. [More]